TRANSA, STRENGTHENS ITS PARTNERSHIP WITH AKU

TRANSA, THE SWISS CHAIN EUROPEAN LEADER IN THE OUTDOOR SECTOR

With its 8 sales locations (Basilea, Lucerna, San Gallo, Winterthur, two in Zurich and in Berna), Transa provides employment for over 300 people, and is among the top Swiss chain stores specialized in Travel & Outdoor.

They have been partnered with AKU since 2008 and have been growing ever since. Today you can find the full AKU collection, from the mountain-inspired Bellamont model to the Tengu Low and Libra for multiterrain, Trekker Pro, Trekker Lite III and Alterra for trekking (the latter being their best-seller), but also Superalp, KS Schwer and Yatumine in the mountaineering and backpacking category.

The company’s philosophy has always been to have salespeople in the various branches who are passionate about various outdoor activities, capable of transmitting their knowledge to the customers. This enables the visits to the suppliers like AKU, accompanied by a product test in the right environment, to be gratifying experiences and professionally complete.

Recently the shoe department managers from TRANSA stores have seen how AKU shoewear is manufactured in Montebelluna, which they then tested on the trails of Val di Zoldo. During the excursion, apart from admiring the Belluno Dolomites landscape, they were able to witness the devastating effects of the Vaia storm on the forests. In Fornesighe, in the small paradise of the Dormì&Disnà Inn, they were instead able to enjoy a few hours of relaxation and tasting of local dishes.


www.zurich.transa.ch


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