september 2015

OutDoor Friedrichshafen 2015 exhibition
EUROPE’S INTEREST IN AKU PRODUCTS IS STILL GROWING

AKU is still focused on the European outdoor market, led by Germany, for the international development of its brand and the recent Outdoor Friedrichshafen exhibition confirms the company’s trend.
This is all thanks to AKU’s commitment to safeguarding local production and particularly appreciated by both independent distributors and big groups alike, constantly in search of quality and service.
A commitment that hasn’t gone unnoticed even by the international press that selected AKU to be one of the 5 companies to be included in the press’s traditional pre-fair tour in search of new trends and points of interest.
In fact, AKU presented 9 new models: 2 in the MOUNTAINEERING category and 7 HIKING and MULTITERRAIN, further expanding the range of a collection in constant renewal.

OUR CLIENT’S FAVOURITES

The updated classification of the favourite models of our Italian clients and the biggest international markets based on the results of the current sales campaign:

ITALY

GERMANY

OTHER MARKETS EXPORT

1° place 710/253 Mio Surround GTX

2° place 701/088 Nef GTX

3° place 973/108 Yatumine GTX

MADE IN EUROPE, MADE IN AKU
A RESPONSIBLE CHOICE

All the new models in the Summer 2016 collection are manufactured in Europe in AKU’s plants in Montebelluna (Italy) and Cluji Napoca (Romenia). Designing, developing and producing in Europe has many advantages as it means that there can be more direct checks and controls at manufacturing level and a shorter supply chain where over 90% of the raw material components used are sourced locally with 100% traceability. We can all help to make a better future. This is our commitment today.

MIO SURROUND GTX
AKU’S NEW LIGHTWEIGHT HIKING BOOT WITH GORE-TEX® SURROUND™ TECHNOLOGY, GUARANTEES PERFECT BREATHABILITY AND MAXIMUM IMPERMEABILITY

Trekking shoes designed using GORE-TEX® SURROUND™ technology are ideal for outdoor activities in moderate and warmer temperatures. They provide long-lasting waterproof protection and optimum all-around breathability. Moisture and warmth escape through the GORE-TEX® membrane into the open structure of a spacer and from there out of the shoe via side ventilation outlets. Sweat is removed faster keeping your feet dry and comfortable even in hot conditions. All GORE-TEX® products come with a GUARANTEED TO KEEP YOU DRY™ guarantee.

NEF GTX
AKU’S NEW NEF GTX MODEL WITH VIBRAM MEGAGRIP TREAD, THE SPECIAL COMPOUND FOR WET SURFACES THAT GUARANTEES A PERFECT BALANCE BETWEEN GRIP AND LONGEVITY

701_186 NEF GTX Multifunctional footwear for versatile use. Lightweight and comfortable, inspired by the outdoor footwear but suitable for everyday use in the city or in active leisure time.

MEGAGRIP, from VIBRAM’s research and development, is the new compound specifically engineered to improve outsole performance especially on wet terrain without compromising tread longevity. Following AKU’s long-standing collaboration with VIBRAM came its decision to use the new MEGAGRIP compound on an amazing 25 models in the Summer 2016 collection, thereby establishing another step forward in the technical enhancement of its trekking to multiterrain products. Try the incredible performance of MEGAGRIP on the new NEF GTX model.

SERAI GTX
AKU’S LATEST HIGH PERFORMANCE, COMFORTABLE CUSTOM FIT, TOP OF THE RANGE MODEL DESIGNED FOR ALPINE GUIDES AND MOUNTAINEERS

971_108 SERAI GTX Technical crampon-compatible footwear for mountain climbing and activities in high elevation. Robust and durable thanks to its upper Kevlar core and Primaloft thermal insulating lining. Comfortable fit and precise. Suitable for use on rock and ice falls. Compatible with automatic locking crampons.

AKU’s mountaineering sector expands with SERAI GTX. It was met with immediate success by connoisseurs due to its sober, appealing design and high level technical features. Its lightness is particularly appreciated at only 840 gr. through the use of materials like Liba Smart polyurethane for edging and a mixed carbon-fibre, cellular aluminium and microporous eva structured lasting insole.
Thermal insulation is guaranteed by using Primaloft lining and a Gore-Tex Insulated Comfort membrane. The tread is a classic VIBRAM NEPAL.