Lab/Trekking Italia and AKU
— 28 febbraio 2013 | AKU team
"On the Path one may find all the values and the deeper meanings that underlie what we both do." The collaboration with Trekking Italia started from this common consideration with the aim to unite the spirit and the values of both sides, those very values that stem from the work and the tradition of a craftsmanship business.
As a corporate philosophy, AKU has chosen to support and collaborate with groups and associations that have as their purpose the protection, development and enhancement of the social, economic and environmental conditions of mountain territories. Hence the creation of what has been called "LAB Trekking Italia - AKU", a common space of planning and developing specific activities:
RESEARCH, a shared path of finding STORIES from "People on the move" following the strand of discovering minor territories, traditions, economies and local best practices to be translated into trekking experiences for the members.
TRAINING, instruction events for the guiding members of the Association on the proper use of clothing and equipment.
SYNERGY, the union of the producer’s and the aware user’s experiences for field tests of new products. Especially the model TRANSALPINA GTX was refined with the help of some members of Trekking Italia through continuous field tests during the development phase.
TRANSALPINA GTX is the core product of AKU for the 2013 season, a revolutionary shoe dedicated to the modern hiking activity, a mix of traditional manufacturing values and new technical solutions. The suede upper enhanced by AIR 8000® in a modern and functional design, is coupled to an innovative sole, INTERNAL MIDSOLE SYSTEM®, which combines a soft inner fabric layer with the external EXOSKELETON system in lightweight polyurethane for an optimal cushioning of the arch and maximum grip and stability. TRANSALPINA GTX is the shoe for hikers looking for total comfort in all situations.
eShop Partner: Calicantus S.r.l. / Via Luigi Mazzon 30 30020 - Quarto D'Altino (VE) Italy / C.F. e P.IVA: 03757590272 / REA: VE- 335872 / PEC: firstname.lastname@example.org / Capitale sociale: € 40.000,00