AKU leads "Il Gregge" in Iceland

AKU supports “Il Gregge" in Iceland: a group of 8 guys between 18 and 19 years old, from Bologna. They will leave for a trekking expedition in Iceland after their high school exams."Gregge" will walk from the 18th to the 23rd of July 2018 along the famous nature trail that leads from Landmannalaugar to Posmork, known for its unique and evocative landscapes: glaciers, volcanoes, fumaroles, expanses of ochre-coloured earth, thermal waters, petrified lava flows and breathtaking views.

The aim of the group is to wage an “end of school” journey far from the classic stereotype of fun, to prove themselves and take part in an extra-ordinary adventure for young people like them. These guys usually hike during summers but they have never faced the experience of a long journey in a remote region of Northern Europe. The group want to undertake the journey with a marked ecological footprint, in full respect of nature and of environmental protection laws. They will pay particular attention to the disposal of waste and the purchase of ethical and sustainable products. The students will keep a travel diary (that will be published by AKU and the DIRE news agency), and create videos, images and articles for social network.

AKU believes in the positive impact of outdoor activities on people and on society. The company supports events that can reach a large audience and then involve and encourage those who usually wouldn’t practice outdoor activities, mainly young people. AKU has therefore decided to support the project "Il Gregge in Iceland", providing the hiking shoes with which the group will tackle the trek.


Montebelluna, 19th June 2018

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