BE AN EXPLORER!

CULTIVATE THE SPIRIT OF ADVENTURE
THAT IS IN ALL OF US

BE AN EXPLORER!

CULTIVATE THE SPIRIT OF ADVENTURE THAT IS IN ALL OF US

“To be an explorer is not something you become, it is something you are when you are born.
The passion for discovery is not something to be acquired, but is a natural state of mind.
But if you are not very careful in your daily life you will quit early on.
Years of school, parents’ expectations and society’s demands slowly grind your original spirit apart and you eventually start to behave in a civilized way without even noticing it”.

It was Erling Kagge who said this, the world-renowned polar explorer who was the first human, in 1993, to reach the South Pole, alone, on foot. His theory is that there are so many good and sensible reasons in our world to forget the child that is in us and become prosaic persons with limited ambitions, such as consuming as much as possible and contributing to the GDP, that we end up with forgetting how happy we were as children when playing without rules and believing that everything was possible.

There is only one way to escape this spiral: to cultivate the spirit of adventure that is in all of us. And the first step towards this goal is to get out of the house. Nature and outdoor life are some of the most satisfying experiences you can have. Nature has a beneficial effect on our mood and on our idea of priorities.

The ways of enjoying outdoor life are countless. There is just one rule: you can find adventure anywhere, in any place and at any time. An adventure does not have to be in a faraway place and does not always require extreme effort. What counts is the spirit which pushes us towards the unknown, towards our goal, whether it be big or small. Taken in the right way, any adventure is possible, whether for a lone hiker or a group of friends. The natural environment can, however, prove hostile for anyone unprepared and having the right equipment is a necessity.

The key requirement of all outdoor equipment is functionality and reliability. If this were not the case the products of every outdoor company would have a short life. Many companies offering outdoor products, including AKU, nowadays share a great responsibility with their customers: that of defending nature and the resources which are indispensable for making the equipment we rely on. Protecting the natural environment is the essential condition of every adventure.

Enjoy your walks and your adventures.

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