AKU and NaturFreunde: allies for awareness

— 28 febbraio 2013 | AKU team

The partnership project AKU - NaturFreunde, born by a common inspiration with respect to the relationship between man and natural environment, consists of several aspects. A key factor of the collaboration, however, is the participation of NaturFreunde to the research and development of new AKU products. A select group of team leaders of NaturFreunde, who are experts in outdoor activities, will be the main actors working in close contact with the AKU department of Design and Product Development and conducting field tests on the new models developed for both, the alpine and the hiking world. There will also be specific product training sessions in order to provide active members of the organization with an appropriate level of competence with regards to the proper use of outdoor footwear: a synergy with the objective for AKU to constantly target qualitative excellence of the product and for NaturFreunde to show a clear commitment to a conscious approach to the use of the products and to the activities in contact with nature.

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