It’s Great Out There is a program conceived and coordinated by EOG – European Outdoor Industry – the international association of companies in the outdoor sector, which has among its aims the sensitization of European political institutions towards the adoption of regulatory measures aimed at promoting practice of physical activity, sports and free time in contact with nature.
An initiative that was born on the basis of awareness of the growing problems for health and social discomfort that is manifesting itself in the younger generations due to the progressive reduction of active time in contact with the natural environment. This combined, on the other hand, with the constant increase in the time of physical inactivity indoors, especially in large metropolitan areas, which particularly affects children and young people of school age. In response to this situation, EOG called the member companies of the association to action, stimulating them to promote initiatives on a local basis aimed at involving individuals, families or organized groups, with the aim of providing socio-educational experiences and pure leisure in contact with the environment.

Since 2018 AKU has joined the It’s Great Out There program with the following initiatives: