OUR BEST ADVICE 
FOR YOUR BEST PURCHASES

Local
Black
Friday

The value of the product and therefore your satisfaction are linked to its specific use: always compare shoes of different brands, with models designed for the same type of use.

The choice of the most suitable footwear is essential to face any type of activity, guaranteeing the maximum wearing comfort and the right foot protection, even after hours of use.

Buy better, buy local

For Black Friday 2020 AKU has decided not to give discounts but to invite you to choose independent and specialized local shops, able to guide you in choosing the correct product, in relation to your real needs. Live your passion for the outdoors to the fullest, make a conscious and responsible choice by supporting the local economy.

AKU SUPPORTS THE LOCAL ECONOMY

SPECIALIZED STORE IS A REFERENCE POINT

Despite the many information disseminated by manufacturers through the web, the shop, in particular the specialized one, remains an important point of reference. The competent staff is able to guide you towards the right choice within a vast assortment.

THE RIGHT CHOICE NEEDS THE RIGHT TIME

Purchasing a product with high technical quality, such as sports shoes, it is very important to take all the necessary time and pay attention, focusing on details that can make the difference. The real convenience is in fact given by the right relationship between the price and the real qualitative value of the product: to understand it it's not possible to act on impulse.

KNOWING HOW TO CHOOSE MEANS KNOWING HOW TO COMPARE

The value of the product and therefore your satisfaction are linked to its specific use: always compare footwear of different brands, with models conceived for the same type of use.
Even if today there is a strong contamination between the different outdoor activities, it would be a mistake to compare a trekking shoe with a multiterrain or lifestyle shoe, that is shoes expressly reserved for light sports activities or for city use.
Your choice has to be based on the real activity you want to practice.

THE RIGHT SIZE

In most cases this is based on the "usual measure". But the truth is that there are different needs in relation to the type of shoe. For this it is necessary to go to a specialized shop and try different models of footwear, until you find the one that best suits the shape of your feet. On the aku.it website you can find information on how to choose the correct shoe size.

WEAR A SPECIFIC SOCKS FOR OUTDOOR

Modern good quality sports shoes are made with materials that can ensure adequate warmth and breathability. It's therefore not necessary to use socks with excessive thickness, which alter the thermal characteristics of the product, slow down blood circulation and significantly change the size of the foot inside the shoe. Use a specific sock for the outdoors and remember in any case that for a hiking or mountaineering shoes there must be some empty space between the toes and the tip of the boot.

DETAILS THAT MAKE THE DIFFERENCE

AKU has always been involved in design and production solutions researches with reduced environmental impact, safeguarding the quality and value of the product technical functionality.
Today our focus is on the front of the Security and the origin of the raw material, and the regeneration and reuse of some components of the product. The use of full-grain leather DANI Sustainable Leather, certified chrome free, is today one of the most important objectives achieved by AKU in terms of raw material safety, a guarantee of health for the 'man and the environment.

85% of production takes place within our factories in Italy, Romania and Serbia, thus limiting the environmental impact caused by transport of goods, with the advantage of having direct control over goods and product quality verification.

To ensure transparency towards users, 100% of the product components are also traceable and for some of them we use recycled materials.

To reduce the levels of energy consumption and emissions, we are constantly looking for greater plant efficiency and rationalization of production processes.

We have also decided to support projects aimed at encouraging the commitment to regain a harmonious relationship between man and the natural environment.

Search for the AKU
store near you

For your Black Friday purchases AKU has decided not to incentivize purchases on its ecommerce site but invites you to visit an AKU retailer. Find the AKU dealer closest to you.

Which model
to choose?

MOUNTANEERING
Sturdy and comfortable footwear for professional mountaineering and trekking at high altitudes. Excellent grip on all types of terrain and remarkable resistance to shocks and thermal variations. Vibram® soles on all models, compatible for use with crampons.

TREKKING
Light and safe footwear, ideal for trekking at medium altitudes. Extremely comfortable and practical, they are suitable for use on rocky and mixed terrain, both dry and wet.

BACKPACKING
Comfortable and resistant footwear with an excellent degree of grip on any surface. Designed to support even considerable weights in long and medium duration excursions.

APPROACH / MULTITERRAIN
The approach models are a mix of hiking and climbing shoes, suitable for reaching rock walls and climbing easy rock routes.

With a multiterrain shoe, on the other hand, you can walk with maximum comfort on slightly bumpy paths. They are also suitable for active leisure and urban trekking.

MOUNTAIN INSPIRED
Mountain Inspired is the AKU line dedicated to those who love the mountains as an environment and as a lifestyle. Perfect synthesis of design and technical functionality, the models of this line, inspired by authentic outdoor footwear, represent the best expression of style and of our manufacturing culture.

And after the purchase?

Good footwear also deserves good care. Regular maintenance considerably prolongs the life span of your footwear.
Follow our guidelines for "Care and maintenance of the footwear ".
Download the manual in pdf.

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