AKU AND GORE-TEX® FOOTWEAR: TOGETHER TO PROMOTE THE EXCLUSIVE SURROUND® TECHNOLOGY

AKU, in partnership with Gore-Tex®, promotes the exclusive Surround® technology. Puirsing this Goal, Gore-Tex® has organized the event "Il Nostro Cammino di Santiago", through the Outdoor Experience Store in Roma, landmark for outdoor enthusiasts. The initiative, developed in collaboration with the store, started with the organization of a contest, named "Il Nostro Cammino", dedicated to all the people who have never faced the journey. The participants have to tell, through a short video, the motivations that push to face the pilgrimage, and to post it on Facebook. The protagonists of the 30 videos with more like were brought together in the shop: 8 winners were chosen from this group. The winners will gain the participation at the Camino de Santiago and they will be equipped with products of brands that adopt Gore-Tex® technologies. The start of the journey is fixed for the 5th May, from Tui to Santiago de Compostela (about 100km).

The 8 pilgrims, accompained by a guide, will walk a part of the Camino de Santiago wearing AKU shoes: the model selected is Mio Surround GTX . It is a multifunctional and multipurpose shoe, perfect for long excursions and for active outdoor activities with great comfort, thanks to the Surround® technology.

The Camino de Santiago is one of the most important pilgrimage ways of the World, known in English as the Way of Saint James, a way tread since the 9th century. The French Way (Camino Francés) and the Routes of Northern Spain are the courses which are listed in the World Heritage List by UNESCO.


Info:  Outdoor Experience Store  
         Facebook - Outdoor Experience Store   


Montebelluna, 3rd May 2018

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