BRAND INSPIRATION
Alps: our world, our inspiration
The mountains are our world, our inspiration.
For AKU the mountains are life itself, more than just a place to accomplish mountaineering feats.
It is a place where people come face to face with a tough and sometimes unforgiving environment. The mountains embody all the values and reasons for what we do.
MOUNTAIN STORIES
The Alps: Europe’s lung of clean energy
The Alps, from time immemorial considered to be a great source of natural, clean and renewable energy. With the arrival of electricity between the 1800s and the 1900s they covered an important[...]
FRIENDS
AKU friends, men and women for mountains
They don't conquer mountains. The mountain conquers them. With its beauty and the boundless generosity with which it offers obstacles, the unexpected and never-ending emotions. That's the experience of mountaineering men and women. AKU men and women.
