BRAND INSPIRATION
Alps: our world, our inspiration
The mountains are our world, our inspiration.
For AKU the mountains are life itself, more than just a place to accomplish mountaineering feats.
It is a place where people come face to face with a tough and sometimes unforgiving environment. The mountains embody all the values and reasons for what we do.
MOUNTAIN STORIES
Giacomo De Donà: an objective, from the Dolomites to Lapland
With his photography Giacomo expresses an unconditional love of nature. Giacomo is AKU, in his view of the outdoor world and in his everyday life. The 24-year-old young man has turned his[...]
FRIENDS
AKU friends, men and women for mountains
They don't conquer mountains. The mountain conquers them. With its beauty and the boundless generosity with which it offers obstacles, the unexpected and never-ending emotions. That's the experience of mountaineering men and women. AKU men and women.
